eMarketer predicts that social network advertising will account for nearly 11% of all online ad spending in the United States by the end of this year. According to the research firm, US marketers will spend a little over $3 billion to advertise on social networking sites this year, up 55 percent from the $1.99 billion advertisers devoted to social networks in 2010. |
As we mentioned yesterday as well, eMarketer expects ad revenues at once-rival Myspace to drop to a lousy $184 million in 2011, down from $288 million in 2010 and $470 million in 2009. |
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